04 · A plain-language primer
Learn the basics.
You don't need to speak fragrance to enjoy it. Below: the families we group scents into, and the words you'll see on any bottle. Skim whatever's useful and skip the rest.

The eleven families
Most fragrances lean on one or two of these. Real scents blend across families: the labels are shorthand, not rules.
Fresh
Clean and airy. Think just-washed shirts, cucumber water, watermelon rind. Easy for everyday wear, especially in warm weather.
Citrus
Zesty peels: lemon, bergamot, grapefruit, mandarin. Bright, quick to lift, often the first thing you smell before the fragrance settles.
Floral
Rose, jasmine, iris, tuberose. Ranges from a single stem in a glass to a whole florist's shop. Can lean powdery, green or sultry.
Woody
Sandalwood, cedar, vetiver, oud. Grounded and dry. Often the backbone of a fragrance that lasts into the evening.
Amber / Oriental
Warm resins, vanilla, benzoin, spice. Rich and long-wearing. Often suits cool weather and closer settings.
Gourmand
Edible-adjacent: vanilla, caramel, coffee, praline, cocoa. Comforting; can read very sweet if worn heavily.
Leather
Suede, birch tar, tobacco. Reads as jacket, saddle or old library rather than a specific note. Can lean smoky.
Aromatic
Herbal: lavender, rosemary, sage. Traditionally used in barbershop-style scents; feels tidy and composed.
Aquatic
Ozone, sea salt, driftwood. Suggests open air or shorelines. Divisive: some people find it clean, others synthetic.
Chypre
A classic structure built on bergamot, oakmoss and labdanum. Reads mossy, elegant, slightly old-world.
Green
Cut grass, fig leaf, galbanum, tomato leaf. Brisk and outdoorsy. Sharpens the top of many spring fragrances.

Words you'll see
- Top notes
- The first thing you smell: usually the brightest and shortest-lived. How long they last varies by fragrance, skin and weather; don't judge a scent from the top notes alone.
- Heart notes
- The middle layer and often the fragrance's real character. Usually emerges after the top notes fade and carries for a few hours, though timings vary.
- Base notes
- What lingers on your skin and clothes at the end of the day. Commonly woody, musky or resinous.
- Projection
- How far the fragrance travels from your skin. 'Close' means people lean in. 'Statement' means the room notices.
- Longevity
- How many hours you can still smell it on your skin. Skin chemistry and weather change this a lot.
- Sillage
- The scented trail you leave behind when you walk past. Related to projection but not identical.
- Concentration
- EDT / EDP / Parfum roughly correspond to how much fragrance oil is in the bottle. Higher isn't always better.
A short list of good habits
- 1. Sample before buying full-size. A decant is cheap; buyer's remorse is not.
- 2. Test on your own skin for a full day: smell strips only show part of how a fragrance will wear on you.
- 3. Don't rub your wrists together. Just spray and let it dry.
- 4. Retailer prices vary wildly for the same bottle. Search a few before you buy.
- 5. Give a new fragrance three wears before you decide.
04.1 · Featured guide
How to find your signature scent.
A six-step beginner's walkthrough for choosing a fragrance that fits your real life, plus five common mistakes to skip.
Read the guide →Ready when you are.
Take the quiz →